Saturday, September 10, 2011

Consider MultiChannel Marketing to reach your Customers and Prospects

As we begin to prepare for the Holiday shopping season, Business should consider using all of the Internet Marketing resources available to them.  Forrester Research tells us that a growing number of retailers are becoming multichannel as more of their sales are coming through their web divisions than ever before.  This has been an ongoing trend as the web channel has outpaced the sales of the physical retail channel for years.  Source: Sucharita Mulpuru, Forrester Research.

So what is Mutli-Channel Marketing?  In the old days, this would include flyers, Newspaper Ads, mailings and other forms of traditional marketing.  But today, Multi-Channel Marketing uses the Internet to reach your customers with Social Media (Facebook & Twitter), attractive visual Email campaigns, Web sites, video and Text Messaging that can include both Web Pages designed to fit the smaller screens of Mobile phones and video from YouTube or your own videos stored on participating server services.

So why use Multi-Channel Marketing?
  • Portable devices provide easy access to the Internet from anywhere
  • Popularity of Social Networking such as Facebook and Twitter continues to grow
  • Higher Bandwidth on wired and wireless connections making Video mainstream
  • Technologies such as Text Messaging that delivers instant messaging to subscribers
  • Customer referrals from easier sharing of information across all channels
The power and dynamics of the Internet has changed the way consumers get their information.   To grow your Business in today's Internet driven world, you need to stay in front of your clients and Multi-Channel Marketing helps you do that.

Ron Cregier

Friday, September 9, 2011

Mobile Video Uploads Hit Record High

In case you haven't noticed, Video is everywhere today and can be seen by virtually every Internet Device including Mobile Phones. According to an article on eMarketer Click to read article  - Photobucket, a web-based photo- and video-sharing service site says users are not only uploading more video content than ever before, but a staggering amount of uploads are also originating from mobile devices.

So what does this really tell us? First of all, Mobile Devices have become the Army Swiss Knife of today's consumer. Its power and versatility is growing at an astonishing rate. Not only can we Browse the Internet, Send and Receive Email and Text Messages on our Mobile Phones, but also play, record and upload video from these devices. As Business Owners, this should be a valuable nugget of information in our Marketing strategies.

When compared to traditional print media such as flyers, brochures, newspaper ads, and other printed marketing messages, there is no comparison as video lets you create and send a more exciting, compelling and personal message to your clients. As the article from PhotoBucket points out, recording a video has become as easy as taking a snapshot. If you’re a business owner and looking to connect with your clients, consider putting a welcome video on your website and Facebook Business Page and follow up with promotional videos in your Text Messaging and or Email communications.

Tuesday, August 30, 2011

Welcome to the SMS-4Sale Blog

Going forward, we hope to provide marketing information on the growing use of the Smartphone by today's consumers.  The Smartphone has taken over as the primary method of communication for consumers.  When you consider that it can send and receive Emails, browse the Internet, watch video and send and receive Text Messages, the Smartphone is clearly the future of connecting with customers. 

According to exclusive research from Experion Simmons, a part of the Experion Marketing Services, 29 percent of cell phone owners today believe their phone will be the primary device for their entertainment needs in the future.

The report provides marketers with vivid insights for the mobile revolution, including how consumers use their phones to manage social connections, consume media, get information, plan shopping trips, interact with mobile advertising and more.

Other findings include:
  • More than 9 out of 10 adults, 7 out of 10 teens and 1 out of 5 kids own a mobile phone.
  • 56% of smartphone owners access the internet from their phone and 27% watch video
When considering where your marketing dollars are being spent, consider how to reach these mobile phone users, as they carry their device everywhere they go!