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Going forward, we hope to provide marketing information on the growing use of the Smartphone by today's consumers.  The Smartphone has taken over as the primary method of communication for consumers.  When you consider that it can send and receive Emails, browse the Internet, watch video and send and receive Text Messages, the Smartphone is clearly the future of connecting with customers. 

According to exclusive research from Experion Simmons, a part of the Experion Marketing Services, 29 percent of cell phone owners today believe their phone will be the primary device for their entertainment needs in the future.

The report provides marketers with vivid insights for the mobile revolution, including how consumers use their phones to manage social connections, consume media, get information, plan shopping trips, interact with mobile advertising and more.

Other findings include:

• More than 9 out of 10 adults, 7 out of 10 teens and 1 out of 5 kids own a mobile phone.
• 56% of smartphone owners access the internet from their phone and 27% watch video

When considering where your marketing dollars are being spent, consider how to reach these mobile phone users, as they carry their device everywhere they go!